Your ads go live while the hail is still falling.
And — this is the part most storm tools get wrong — they stay off where it didn't. A quarter-inch hail report is not a roof. Spending against it is how a storm budget disappears before the storm that mattered arrives.
What puts you live
1.25″ is the documented bar for asphalt shingle damage. Below it you are buying clicks from people whose roofs are fine.
Can I trust where this comes from?
It is the weather service, quoted verbatim — including the misses.
Any tool can show you what it caught. The list beside this shows what it ignored on the same night, which is the harder half and the one that decides whether your budget survives to the storm that matters.
28 July 2026. Four hail reports inside monitored territory within the same hour. Two crossed the threshold and put ZIP codes live. Two did not, and nothing was spent against them.
The refusals are the product. A system that fires on everything is a system that has spent your season by May.
Ground reports, 28 July
Source: NOAA / NWS Local Storm Reports, 2026-07-28. Reproduced exactly as filed.
Does this actually fit roofing?
It fits inland roofing, in season. We will tell you if you are neither.
Roofing is the highest-value trade we work with and the most seasonal. Roughly 80% of roofing activations fall between March and July, and hail is an inland product. If you are a coastal roofer, the honest answer is that your storms are wind and water, and a restoration or tree conversation will serve you better this year than a hail one.
That is also why our charter rate is anchored to your first activation rather than to a calendar: you do not step up to full price until 60 days after it has actually fired for you. A flat 90-day discount would have stepped a roofer up having never once seen the system work, better than one time in three.
For an August start, measured across five years of ground reports. Inland and in season it is a fraction of that. We would rather you knew the number than discovered it.
Am I the right contractor for this?
Some of you should not buy this. Here is which.
This fits you if
- You work an inland hail market, or a market with a real spring severe season
- You run your own Google Ads account and know roughly what a click costs you
- You can put an inspector out inside 48 hours of a storm
- You are already competing on storm work and losing the first week of it to somebody faster
- You handle insurance claims work and know the value of documented, timestamped hail size
It does not fit you if
- You are coastal-only. Your hazard is wind and water — start at restoration instead
- You are canvassing-led and do not run meaningful paid search. This amplifies an ad account; it does not replace a door-knocking crew
- Someone else in your metro has already taken the slot. One roofer per metro auction — otherwise we would be bidding you against each other on storm night, which is the exact problem we sell against
- You want leads bought and resold to you. We never touch your leads
What will this cost me, honestly?
Below the gross profit on one storm roof.
A replacement in North Carolina averages just under $15,000 at 30–40% residential gross, so the monthly sits well under a single job. You pay Google directly and we never touch the spend — it is episodic by design, so a quiet month spends near nothing.
Exact numbers on the call — they depend on how many counties you cover, and quoting a figure before we have looked at your territory would be a guess.
What the agreement says
- Managed service, not software you have to run. We build and pre-approve the campaigns so they are ready to switch on.
- One roofer per metro auction, in writing.
- Charter pricing for early clients, holding until 60 days after your first verified activation.
- No lead fees, no commission, no share of the job. A flat monthly and your own ad spend.
Start with your own county.
Tell us where you work and we'll send back the storm record for your county — every warning, every measured hail report, timestamped. No charge, no call required. If it shows a storm you were not advertising through, that is the conversation.